They don't have any meaningful competition. Not really.

And they're not free. They're stealing our data. Google also provides paid cloud computing services too.

One example of their recent enshittification is Google just reduced the number of free reCaptcha transactions from 1 million to 10k per month for a free account.

This is unbelievably greedy because the data they get from processing reCaptcha requests (from MY customers) is extremely valuable to them. They should be paying ME!

This is but just one of many many avenues of ongoing enshittification.